Moneyaze by Barclays
User interface designer
Moneyeaze is a new digital banking service with an inclusive design for neurodivergent users, providing essential banking services such as creating an account, generating a virtual debit card, and making contactless purchases with a fingerprint.
To help users avoid impulsive purchases, Moneyeaze uses a question system to assess the importance of the purchase and if the user can wait, before providing a verdict. The app also sends notifications for scheduled payments and allows users to reject payments and add the amount to their savings, which is helpful for individuals with ADHD or Dyslexia who may struggle with forgetfulness.
I sought to identify the key insights that could inform the development of effective interventions and strategies to mitigate the impact of impulsive buying behaviours on individuals who identify as neurodivergent.
This qualitative research approach provided valuable insights for the development of more inclusive and user-centred banking app designs.
“I keep losing my physical bank card, and now the bank has prevented me from giving a new one.”
“I stopped going to clothing stores, because every time I go there, I spend money unnecessarily, and I regret it.”
“When I go to groceries, it's a nightmare for me, because I start filling the cart with too much food, and then I waste money.”
These personas served as a representation of our target user, incorporating key insights and characteristics that were reflective of their needs and behaviours.
Customer Journey Map
Low fidelity prototypes
High fidelity prototypes
Typography & Colour
Entering into D&AD New Blood
Overall, the final app design was successful in meeting the needs and preferences of neurodivergent individuals, but there are still opportunities for improvement. I encountered constraints and limitations that prevented me from conducting testing with neurodivergent individuals for the application. To enhance the validity of the research data and verify the usability of the app for this group, I would aim to conduct additional testing in the future.
Additionally, I see the importance of working with individuals with neurodivergent conditions throughout the design process to ensure their feedback and input are taken into account at every step.