User interface designer
In recent times, scooters and bicycles have emerged as sustainable and eco-friendly alternatives to traditional modes of transportation such as cars and motorcycles. This trend is primarily driven by increasing fuel costs and growing concerns over pollution. While electric cars are an option, some users still prefer to seek out more affordable and convenient alternatives. However, existing applications for renting scooters and bicycles often come with high prices, which can deter users from using these services.
The solution was to develop an app that enables users to access electronic transportation devices (e.g., electric bikes or scooters) without the need for payment methods. Instead, the app will utilize a reward points system where users can earn points by completing tasks, making donations, receiving discounts at stores, or connecting loyalty cards. These earned points can then be used to access the electronic devices on the app.
Several factors influenced our focus, including the need for user accounts to place orders, excessive solicitation of personal information, high additional costs, and the prevalence of mobile device usage among consumers.
“I've has never used both, I prefer to use my car because it is more convenient for myself.”
“I like sticking to the monthly pass as it can be wallet valuable, ready to use and can be useful forever.”
“I don't use the buses, the reason is that Norwich is so compact that places are very close to each other.”
These personas were based on the collected data and were designed to help guide decision-making, keeping the product focused on addressing the pain points, frustrations, and goals of the users.
To achieve this, I had to balance the need for a streamlined and efficient checkout process with the importance of providing a personalized and engaging experience.
Low fidelity prototypes
High fidelity prototypes
Typography & Colour
Freeder simplifies the process of finding and using electric bicycles or scooters, allowing users to earn points through activities like household chores, donations, sustainability acts, partner store promotions, or by converting loyalty card points to the app. It is an ideal solution for users looking to avoid the high costs of renting from popular global companies.
The purpose of the tests was to identify any accessibility or visual errors, as well as to gain insight into the overall user experience, both positive and negative.
The app was also made available on app stores, such as the Google Play Store, to reach a wider audience.
The interviews with users were a crucial aspect of the project, as they provided insights into user preferences and goals, and helped to define the app's value proposition.
Overall, this experience has taught me a great deal about the importance of understanding user needs and preferences in designing effective and user-friendly applications.